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cheap when all is said and done
However, now that they’re much further down the purchase path, they convert at a much higher rate. So when they are clicking off to our partners, they’re much more valuable. So what we’ve said about the transition is that the third quarter, this quarter that we’re in, is going to take the hardest hit because this is three months of being in the transition, even though we’re making iterative improvement, but compared to last quarter there was only one full month..